• Skip to primary navigation
  • Skip to main content
  • Skip to footer

MARY ANN CLEMENTS

Healing Solidarity

  • About
    • Media
  • Work With Me
  • Articles
  • Resources

#41: Using your passion to start a business in with Emily from Awali Shea Butter

This week Ziada and Mary Ann talk to Emily Waithira Founder of Awali Shea Butter, a business exporting natural organic shea butter harvested in Uganda to Kenya and beyond. She tells us about the challenges of starting up, the importance of having a Team alongside her and why we shouldn’t let fear of failure jeopardise our dreams.

Emily Waithira is the Founder and Managing Director of Awali Shea Butter a company supplying 100% original, pure, organic, raw, unrefined Shea butter from Northern Uganda which is popularly known as Nilotica Shea butter. “Awali” means original in Kiswahili language.
Emily has a background in Finance and Business Administration and holds an MBA in Strategic Management. Together with her sister the two registered Awali Shea Butter in Kenya in February 2016 and the business became fully operational in January 2017. They dedicated the interim period towards product research and setting up business structures and systems. Awali regional sales and distribution point is located in Nairobi, Kenya with its production unit in Kampala, Uganda close to where the Shea nuts are collected.
Awali Shea Butter is driven by its vision “To be a leading player in the natural care industry in East and Sub-Sahara Africa”. Awali‘s unique selling point is its promise of quality and high standards in the Shea industry which will ultimately contribute to sustainability in the Shea value chain. We have set up the right structures to ensure we can meet this. We sell our Shea butter on both retail and wholesale basis.
Awali will achieve its vision by proving our customers with premium quality unrefined Shea butter that treats and cleanses your skin and hair at a fair price. We want the market to be aware and benefit from this amazing product that we and our families have proudly enjoyed.

You can listen to this episode below or find it on ITunes, Stitcher or SoundCloud.

If you like what you hear please like #ChangeMakingWomen on SoundCloud or rate & review us on ITunes – it helps us connect with more change making women and to grow this work.

Connect with and find out more about Emily and Awali She Butter

Facebook: Awali Shea Butter

Instagram: @awali_shea_butter

Contact Awali Shea Butter via quality@awalishea.com and  +254 721 138 953/ +254 718 008 214

Connect with us:
ChangeMakingWomen on Twitter
Ziada – @ZKabwe on twitter and Instagram
Mary Ann – @maryannmhina on twitter and Instagram.
#ChangeMakingWomenPodcast

  • Contact
  • Privacy Policy
  • Terms of Use

It’s time to take a stand against burnout, depletion and exhaustion and find a new way of making a difference. One that honours our cycles. Sustains our energy. Respects our need for balance, rest and play, and blazes a new trail for future generations. Together, we can create a new approach to creating change in the world.

maryannclements.com is managed by Embodying Change Ltd, 1 High Street Mews, Wimbledon Village, London, SW19 7RG which is a company registered in England and Wales, No 7020320

Follow me

  • Instagram
  • LinkedIn
  • Medium
  • Twitter
  • Media

Mary Ann Clements© 2023